Web Conferencing Opportunities On the Rise in 2011
With the increasing popularity of high-speed connections, 3G and higher mobile communication, and the growth in mass acceptance of using high-tech devices to network for social or business purposes, web conferencing services like Gotomeeting are expected to expand in the decade following 2011. Millions of consumers have already quietly been acclimated to the concept of the Internet-based meeting through television news shows, that frequently show parties separated across the country on the same screen, debating each other on current issues.
The public is more ready than ever before to participate in conferencing via online or other remote formats, and have adjusted to the concept of treating the video or audio format for meeting as equally valid compared to traditional conferences. Software providing web conferencing services has also become more user-friendly and flexible since the launch of such online utilities 10 to 12 years ago. The introduction of larger mobile handheld devices such as the iPad has also made the display of remote images and documents in a virtual meeting more readable with the purposes of smoothly conducting the online conference.
Web conferencing recently has been subject to more innovative uses that will likely continue in 2011 and beyond. Use of the medium as an instruction tool outside of a business context (in many distance learning courses, medical training, or political rallies) hold the potential to explode the use of such services in upcoming years. Many businesses have found the service useful as an additional means of making client or customer service contacts with the customer base, and many doctors hold “virtual house calls” to provide instruction to patients who are physically unable to attend a clinic setting.
How does WebEx Compare to GoToMeeting?
Rivalry has already arisen among competitors in the new web conferencing field, so they quick comparison may be helpful. WebEx and GoToMeeting are classed as “collaboration services” in that they host a virtual meeting where information can be demonstrated or explained in an interactive format. From there, the products diverge in different directions.
In the words of Dan Chambers of InvesCo:
GoToMeeting is designed to be the easiest program to install and understand, which are given a thumbs up among businesses that would prefer a highly intuitive to navigate program. Of the two programs GoToMeeting also has the most affordable interface.
Many do like the screen sharing and remote control interface of GoToMeeting better, though. It’s just a little slicker and more intuitive. But WebEx has it beat in terms of collaborative utility. WebEx can be a little bumpy, and not very user friendly. Yet that learning curve is offset by the flexibility and set of features it offers, which goes beyond that of the competitor. When video is used within a WebEx conference, for example it can be shown from six different web cams. WebEx also supports Linux, Solaris, and UNIX operating systems. GoToMeeting is limited to Windows and Mac.
In overall simplicity and friendliness, GoToMeeting tends to prevail over WebEx among many users. If one is choosing the latter program, one workaround might be to have one “heavy” person handle navigating the features of WebEx while making it as simple as possible for other participants to use the system to meet the web conference. In all, if you have a small to middle sized business, you may become more comfortable with GoToMeeting than with its competitor, but it’s up to you to figure out which of the two has a feature set that is most compatible with what you want to get out of web conferencing.






